🧪 PPC MCQ Quiz Hub

1. The most effective AdWords ad headlines ______.
include the company name or website domain name
do not contain the most important keywords
are written in all capital letters
directly relate to the keywords being searched

2. What is the CTR for a keyword that has 25 clicks and 100 impressions?
Whatever it is, it’s not good.
25%
2.5%
250%

3. When editing an Ad Group’s properties you CAN NOT do the following:
Pause the Ad Group so ads stop showing.
Set a default bid that every keyword in the Ad Group will inherit by default.
Increase your Daily Budget.
Change the name of an Ad Group that already exists.

4. To indicate a keyword as an exact match, which of the following should be used?
None
Brackets [ ]
Quotations” ”
Parenthesis ( )

5. Single-word or general keywords are ______.
excellent for your return on investment
too broad and can lead to clicks from people who don’t know what you’re offering
useful in generating highly targeted traffic for your site
good for preventing irrelevant traffic

6. Let’s say that you have a new product that needs to be advertised in a specific location. What action should you take?
Create a new account
Set an additional location target in an existing campaign
Create a new campaign
Create a new ad group in an existing campaign

7. Which punctuation should you apply when using the broad-matched keyword matching option?
None
Brackets [ ]
Quotations” ”
Parenthesis ( )

8. Which of the following IS NOT a factor used to determine Quality Score?
Your account history, which is measured by the CTR of all the ads and keywords in your account.
The historical CTR of the display URLs in the ad group.
The number of keywords on your landing pages.
The relevance of the keyword to the ads in its ad group.

9. An AdWords Standard Edition account can house up to ______ campaigns and ______ ad groups per campaign.
1,1
10,25
25,100
Unlimited, Unlimited

10. Which of the following is not a good way to expand your keyword list?
List 2- to 3-word phrases that searchers might use to find your product or service.
Use a keyword tool.
List as many keywords as possible to draw all possible traffic.
List plural variations, synonyms, and spelling variations of your existing keywords.

11. What formula does Google use to determine the actual CPC when an advertisers’ ad is clicked on?
Clicks / Impressions
QS * Max CPC (bid)
Position * QS
None

12. Which keyword matching option provides the best possibility for high numbers of ad impressions?
Exact Match
Broad Match
Phrase Match
Negatives

13. Google determines an ad’s rank based on:
your website’s performance in Google’s natural search results.
your CPC bid.
your keyword’s quality score on Google and its CPC.
the length of time you have been an AdWords advertiser.

14. It is important to browse competitors’ advertisements and sites ______.
to help you get an idea of what sets you apart from them
to help you mimic some of the effective techniques that competitors use
to help you to show your ads on the same keywords
so you can incorporate effective phrases from their ad text

15. The formula to calculate CTR is:
impressions + clicks + conversions
clicks/conversions
conversions / impressions
clicks/impressions

16. The last visible line on an AdWords ad is called:
The CTR.
The Display URL.
The Description Line 2.
The Conversion Rate.

17. Which of the following is not a technique for optimizing your account?
Organizing your ad groups
Editing your landing page
Increasing your daily budget
Changing your cost-per-click (CPC) Bids

18. The more _______ a keyword, the more potential traffic it has.
specific
unprofitable
irrelevant
general

19. A searcher types a (blank) into a search engine to find information. What is (blank)?
Keyword
Campaign
PPC
Search Query

20. What is the CTR of an ad that has 30 clicks and 1,000 impressions?
3%
.03%
30%
33%

21. What is something you CAN NOT do to improve the QS of a particular keyword?
Change the ads that are being matched to it.
Reset the QS so it can have a fresh start.
Add negative keywords to the keyword’s Ad Group.
Change the keyword’s Match Type.

22. What is the structure of an AdWords account from the top down?
Account, ad group, campaign, ad text, and keywords and placements
Account, campaign, ad text and keywords, and placements, CPC and budget
Account, campaign, ad group, ad text, and keywords and placements
Account, budget, ad group, campaign and keywords, and placements

23. If a keyword has a good CTR but is not converting well, what should you try changing?
The matching option
The landing page
The daily budget
The language targeting

24. Which of the following does not apply to the entire AdWords account?
Billing information
Login email address
Daily budget
Account preferences

25. SERP is an acronym that stands for:
Search Engine Ranks and Positions
Search Engine Result Pages
Still Everything’s Ranking Poorly
Search Engine Responsibility Policies

26. Which of the following statements is true about AdWords ad ranking?
Your ad can’t be locked out of the top position based solely on price
Having irrelevant keywords and ad text will result in a better rank for your ad
Well-targeted ads are those that target the largest number of people
The advertiser who bids the most will have the highest ad rank

27. A (blank) is something that Google uses to match a search query with a text ad. What is (blank)?
Search Query
Keyword
CTR
Conversion Rate

28. An ad with the keyword “cheap chocolate” (in quotations) would run on which of the following search queries?
Quality chocolates cheap
Cheap yummy chocolates
Chocolate cheap and tasty
Good cheap chocolate’

29. For a website selling books, which is not an effective negative keyword?
Free
Phone
Yellow
Buy

30. What is one thing that WILL NOT improve an ad or keyword’s CTR?
Improving the landing page.
Adding negative keywords.
Setting match types for your keywords.
Creating multiple ad variations and letting Google decide what ad is best to show.

31. ____ keywords only show your ad when the precise phrase is used in the search query – without any other words before, between, or after.
Phrase match
Precision match
Negative match
Exact match

32. The formula for a PPC conversion rate is:
conversions/clicks
conversions / impressions
conversions + clicks
conversions + impressions

33. Which of the following actions cannot be performed from the ‘Keywords’ tab?
Edit your cost-per-click (CPC) Bids
Check to see whether a keyword is showing ads
Edit your AdWords ad text
Pause individual keywords from showing ads

34. When editing a campaign’s properties you CAN NOT do the following:
Set what language you want your ads to show in.
Set a daily budget.
Set a specific location to show your ads in.
Set the bids for all your keywords.

35. Which of the following is not a way in which you can fine-tune your ads for search targeting?
Target specific locations and languages.
View the keywords that your competitors use.
Choose keywords that are highly relevant to your product or service.
Use keyword-match types.

36. Which of the following IS NOT a keyword status option?
Paused
Active
Clicked
Deleted