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Business Analysis mcq
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1. Service contracts are also called ____ warranties.
Implied
Full
Extend
Limited
2. An online b2b transaction uses a(n) _____ network to exchange information on the web.
B2B
Choice
Fear
EDI
3. Backorders ____.
Result from lost sales
Have little financial impact
May occur as a result of a stockout
Force a customer to purchase elsewhere
4. Walmart.com is an example of a ________ retailer.
Brick-and-mortar
Click-only
Bricks-and-clicks
Click-and-flip
5. Walmart's practice of using a ________ strategy is designed to promise ultimate value to consumers.
Yield management pricing
Price leadership
Penetration pricing
Value pricing or everyday low pricing (EDLP)
6. In a market with _______________, there are many firms providing differentiated products.
Pure competition
Oligopolistic competition
Monopolistic competition
A duopoly
7. A(n) ________, in which the highest bidder wins, is the most common form of auction.
English auction
Dutch Internet auction
Japanese auction
None of these
8. A business plan ________.
Is a document that outlines marketing strategies step by step
Identifies how a company will measure and control specific marketing strategies
Is another name for a marketing plan
Includes the decisions that guide the entire organization or its business units
9. ___ is the overall goal of mbo.
Motivate subordinates.
Motivating employees
Objective
Operational goal
10. Employees apply their individual efforts in a ______ to fulfill a common purpose.
Coordinated Effort
Unity of Command
Division of Labor
Delegation
11. ________ are the most common price promotion.
Rebates
Merchandising allowances
Coupons
Contests and sweepstakes
12. Credit cards are usually based on a(n) ____ account system.
Installment
Open charge
Revolving
A selective
13. Customer share is sometimes referred to as _____.
Wallet
Stock
Cost
Distribution
14. ________ has the highest cost per contact with each customer.
Direct marketing
Advertising
Mass marketing
Personal selling
15. A ________ is a group of people who would be interested in buying a given product or service.
Consumer
Market
Shopper
Target
16. A ________ is drawn on a financial institution and is payable upon demand.
Promissory note
Check
Deed
Letter of credit
17. A ________ is a multicultural top team in which all but one member come from the same background.
Bicultural group
Homogeneous group
Multicultural group
Token group
18. A ________ is defined as a network of value-creating activities.
Value chain
Supply chain
Value delivery system
None of the above
19. A company using market share pricing has a _____ pricing objective.
Profit-oriented
Sales-oriented
Demand-oriented
Supply-oriented
20. A company with a differentiation strategy focuses on making its products or services ________.
Unique and special
Similar to its competitors
Familiar
Affordable
21. A company would most likely finance ________ using short-term sources.
Inventory
Buildings
Another company
Machinery
22. ________________ is the money a company generates through the sale of products and services.
Revenue
Profit
Competitive advantage
None of the above
23. A(n) _____ provides software and a network that connects businesses within an industry.
Electronic exchange
Cybermall
GSM
Online community
24. ✔ Service contracts are also called ____ warranties.
Implied
Full
Extend
Limited
25. Backorders ____.
Result from lost sales
Have little financial impact
May occur as a result of a stockout
Force a customer to purchase elsewhere
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